Where micro-apps get found

300,000+ Atlassian customers (Atlassian FY25 results, Aug 2025); more than two-fifths have at least one Marketplace app (Jun 2026)

6,000+ Cloud apps, including 3,700+ public Forge apps (Oct 2026); $7B+ lifetime Marketplace sales (Oct 2026)

Yes. Atlassian bills customers, handles licensing and pays partners.

Forge apps: 0% on eligible earnings until a partner reaches $1M lifetime Forge revenue, then 16% and later 17%. Connect apps rise from 15% to 20% and then 25%. Atlassian announced these rates in May 2025 and later pushed the increase dates to 1 Apr 2026 and 1 Oct 2026.

Moderate. Requirements include an EULA, a privacy policy, a support channel and an app that doesn't crash; a rejected app can be fixed and resubmitted (Agile Docs post, 2020). Forge apps are hosted by Atlassian, which removes infrastructure and security work.

Good. Buyers search the Marketplace from inside Jira and Confluence, and listings show installs, reviews and badges. Search traffic from Jira users with a specific problem converts well.

~2.51M live Shopify stores (Mar 21, 2025, third-party count via Cropink); 4.82M 'active stores' also cited for 2025 (estimate, Cropink). >80% of merchants use apps, ~6 apps per store (Taylor Sicard, 2026, third-party)

~12,320 apps (Jan 2025) -> ~17,600 (early 2026) -> 18,000+ (spring 2026); one tracker reports 29,245 live apps (Oct 2026). Third-party tracker counts, ~800 net new listings/month

Yes. Shopify Billing API is required for App Store apps; Shopify collects from merchants and pays out

0% on first $1M lifetime gross app revenue (counted from Jan 1, 2025), 15% above; lifetime cap replaced the annual reset from Jun 16, 2025. Plus 2.9% processing fee, $19 one-time partner registration. Large devs (>$20M App Store revenue or >$100M company revenue) pay 15% on all

Manual app review against App Store requirements (performance, Billing API, embedded UX). Review queues grew with submission volume; Shopify rebuilt the pipeline incl. AI-assisted self-review in spring 2026 (Taylor Sicard, 2026). No CASA-style paid security audit; time to approval not officially stated

In-admin app store search plus categories, 'Built for Shopify' badge, reviews/ratings heavily weight ranking; paid search ads in the store. Zigpoll reports the App Store is ~1/3 of its signups (2026)

About 245,000-250,000 customers across 200+ industries (monday.com developer pages, 2025)

850+ live apps and 1.6M app installs (monday.com app developer page, 2025-26)

Yes. monday.com handles subscriptions and refunds and pays out monthly in USD via Payoneer, within up to 60 days of invoice approval.

Revenue sharing starts once an app reaches $200K lifetime revenue, after which monday.com takes 15%. This implies 0% before the threshold, though the docs don't state the pre-threshold split explicitly.

Marketplace review plus implementing monetization. Payment-board onboarding happens the month after approval.

In-product marketplace with search, categories and explainer videos. Developers also report community marketing in Facebook groups and the monday community.

11M+ paid Workspace users/customers (May 2025, CommunicationsToday; unit ambiguous). Google has cited 3B+ total users across Workspace apps (figure from the brief, not re-verified here)

~4,900-5,400 add-ons from ~3,600-4,000 developers; ~4.9-5.1B total installs; median ~10-13K installs per add-on; ~9% pass 1M installs (profitable.app estimates, Oct 2026)

None. The marketplace doesn't process payments, so you bring your own Stripe, Gumroad, Paddle or LemonSqueezy plus license-key checks (e.g. BudgetSheet used Gumroad license keys)

0%. Google takes no cut, but you pay your own payment processor's fees

Marketplace review plus OAuth app verification. Sensitive scopes need brand/scope verification. Restricted scopes (e.g. broad Drive/Gmail access) need an annual CASA security assessment: Tier 2 is lab-verified, and paid lab fees can run from a few hundred dollars up to a reported $15K-75K at Tier 3. Narrow scopes (drive.file, current-document-only) avoid CASA. No official SLA for approval time.

In-product 'Get add-ons' panel inside Docs/Sheets/Slides/Gmail plus marketplace search, ranked largely by installs and ratings. Education is strong: ~516 add-ons with a median of ~115K users (profitable.app). Ratings matter: freemium add-ons average 3.85 stars vs 2.71 for pure-paid.

~200M MAU (estimate, tbreak 2025); Valve's last official figure was 132M MAU (2021)

null for software/utilities (SteamDB 'Software' and 'Utilities' tags list thousands)

Yes. Steam handles checkout, regional pricing, refunds and sales events

30% to Valve (lower tiers above $10M and $50M); $100 Steam Direct fee per app (recoupable)

Steam Direct review (a few days); store page must be live 2+ weeks before launch

Wishlists, tags, seasonal sales, recommendation algorithm; works well for gamer-adjacent utilities

73,000-74,000+ businesses (Freshworks site, 2026)

500+ apps (older Freshworks blog); current count not found

Yes, through the Paid Apps Program: built-in payment processing and monthly billing, priced per account or per agent (Freshdesk, Freshservice, Freshsales)

80% developer / 20% Freshworks; payouts monthly within 30-45 days

Open to individuals; review for functionality, security, UX, code and docs takes about 1 week

Marketplace inside Freshworks products; incentive programs for paid apps

288,000+ HubSpot customers and 1.5M+ weekly active users (HubSpot ecosystem page, 2026)

2,000+ apps (2026). In Feb 2024 there were 1,543 products, 1,251 of them paid, and third-party publishers earned an estimated $69.6M a month (independent estimate).

No. Developers bill customers themselves, for example with Stripe.

None. No fees to join, list or transact.

Easy to list: build the integration and get 3 active installs. App certification is optional and stricter, and higher partner tiers add support.

In-app marketplace search and categories, and 95% of customers have installed at least one app (9+ on average). Marketing agencies and solutions partners drive a lot of installs.

850M+ average weekly App Store users in 175 countries (Apple/Analysis Group, 2025 data, June 2026)

~2M apps (estimate; Apple not confirmed in sources found)

Yes: StoreKit IAP/subscriptions; Apple handles payments and taxes; US external links allowed after 2025 court ruling.

15% for Small Business Program (first $1M/yr) and for subscriptions after year 1; 30% otherwise.

App Review usually 1-2 days; $99/yr developer fee; strict guidelines.

Search ads, editorial features, rankings; very competitive ASO.

450M+ Microsoft 365 commercial paid seats (Microsoft FY26 Q2, Jan 2026, via Office365ITPros)

Office add-ins must be free to download. You monetize either with your own billing plus a license check, or by linking a transactable SaaS offer in Partner Center (Microsoft bills; SaaS fulfillment APIs and Microsoft license management)

3% standard Microsoft commercial-marketplace fee on transactable offers (reduced from 20% in 2021); 0% if you bill yourself

AppSource validation against Office Store policies, with common rejections for manifest, UX and test-account issues. A transactable SaaS offer adds Entra ID app registration and fulfillment API integration, which is heavier than Google. Optional Microsoft 365 Certification. No review-time figure found.

In-app 'Get Add-ins' store inside Office and Outlook plus AppSource web. Enterprise admins often deploy centrally, so discovery skews to IT buyers.

86.97M active buyers, 5.71M active sellers (Etsy Q2 2026 10-Q, via Branvas); 86.5M buyers at Dec 31, 2025

100M+ items for sale (Etsy 2025 10-K); digital-product share not reported

Yes: Etsy Payments handles checkout and instant digital download delivery

$0.20 listing fee per listing/renewal + 6.5% transaction fee + 3% + $0.25 payment processing (US); Offsite Ads 15% (12% once mandatory above $10K/yr sales) on attributed orders

None - instant listing; just policy compliance

Etsy search (keyword tags/titles), Etsy Ads (CPC), Offsite Ads; listings also rank in Google. Top sellers rely on keyword research tools (eRank) and email lists

12.5M+ recurring active users; ~3.2M paying customers (JetBrains Annual Highlights 2026, 2024-2025 data)

Yes: JetBrains handles checkout, licensing, 30-day trials, taxes/VAT, resellers; supports paid, freemium, subscriptions with fallback license, perpetual; or 'externally paid' with your own licensing.

JetBrains keeps 15% (capped at 25% with one month notice); reseller fees come out of JetBrains' 15%; payout monthly once balance >= $200/EUR200.

Manual review of plugin uploads; paid plugins require signing a developer agreement and integrating JetBrains licensing API; stricter verification tooling in 2026. Typically days.

In-IDE plugin browser with search, staff picks and categories; paid plugins visibly labeled. Smaller catalog than VS Code means niche plugins rank more easily.

180M+ developers on GitHub (Octoverse 2025, Oct 2025)

Yes for paid GitHub/OAuth apps: GitHub bills customers on their GitHub payment method; app must handle purchase webhooks and offer monthly and annual plans.

Developers keep 95% (GitHub cut fee from 25% to 5%, Feb 2021).

Paid listing requires the app be owned by a verified-publisher organization and have 100+ installs (GitHub Apps) or 200+ users (OAuth apps), then listing verification by GitHub.

Marketplace search and categories; weak traffic vs organic GitHub/README discovery; Actions dominate listings.

est. 1-1.5M+ users (fueler estimate, 2026; Obsidian doesn't publish figures)

4,000+ plugins and themes, 120M+ total downloads (Obsidian, May 2026)

No built-in payments. External license keys, API keys or login gates are allowed, and plugins must be labeled Free, Optional payments or Paid

0%

Automated code/security scan with results in minutes, live within 24h (since May 2026); must be open-source (closed-source not accepted)

New community.obsidian.md directory with search, categories, safety scorecard; in-app browser; Reddit/YouTube

250M+ Microsoft Store MAU (Microsoft, Sep 2025)

null

Optional. Use Store commerce, or your own payment system and keep 100%

0% if you use your own commerce for apps; Store commerce for apps 15% (widely reported since 2021); games 12%

Free registration for individuals and companies (since Sep 2025); certification typically fast; Win32/MSIX/PWA all accepted; own update mechanism allowed

Store search plus Windows Search integration; Intune deployment for managed PCs; ranking is weak for small apps

150M+ users, 1M+ paying customers (Zoho, Feb 2026)

2,000+ extensions across 29 Zoho products (Zoho, 2023)

Yes. Zoho collects payment via the Zoho Payment gateway and pays developers monthly once sales pass $100

Not stated in the FAQ (null)

Review takes about 2 business days (Zoho FAQ)

In-product marketplace per Zoho app plus featured home or product slots; 1M installs total by 2023, ~30K/month

~500,000 users (Series D coverage, Aug 2025)

Framer sells paid templates in the Marketplace. For plugins, the paid feature handling isn't documented (likely your own billing)

Creators keep 100% of paid template sales and 100% of plugin revenue, plus a referral commission on site-plan upgrades from template remixes (rate not stated)

Plugins publish immediately with no review (Framer help). Templates are submitted for review; manual Creator Program applications are reviewed within a few days

Marketplace categories plus in-editor plugin browser; creator dashboard tracks clicks and earnings (Mar 2025)

WordPress runs 59.8% of CMS-based sites (W3Techs, undated via Barn2); WooCommerce on ~4.23M sites (Store Leads) to ~6.77M (BuiltWith), 7M+ active plugin installs (Barn2, Apr 2026)

WordPress.org: ~60,000 plugins (estimate implied by Make WordPress Plugins team, Jun 2026). WooCommerce Marketplace: ~751 extensions (Mar 2022, Freemius) - curated

WordPress.org: none - free plugins only; monetize via freemium upsell with your own billing (Freemius, Lemon Squeezy, Stripe, etc.). WooCommerce Marketplace: Woo handles billing and taxes, monthly payouts ($100 minimum)

WordPress.org: 0% (you pay your own payment/billing-platform fees, e.g. Freemius). WooCommerce Marketplace: developer keeps 70% of net revenue, Woo 30% (Freemius, Mar 2022)

WordPress.org: free manual review; queue exploded in 2026 - ~700 submissions/week in May 2026 (2.7x May 2025), queue peaked ~1,050 (Apr 2026), and 4,715 plugins new/pending at Aug 31, 2026 with 3,854 older than 7 days (most waiting on author fixes). WooCommerce Marketplace: selective partner application; some plugins rejected without review (Freemius, 2022)

WordPress.org search is visible inside every WP admin (Plugins > Add New); ranking driven by active installs, ratings, update recency and keyword match. SEOPress founder called the in-admin listing 'a crucial factor' for sustainability

Chrome runs on ~3.5B devices, ~65% global browser share (PYMNTS citing StatCounter, Apr 2026)

~178K active extensions (Exstats, Mar 2026) or ~343K live (profitable.app, Oct 2026), depending on counting method; median ~10 users; 8.1% reach 1K+ users, 0.5% reach 100K+, <300 pass 1M (profitable.app, Oct 2026)

None. Chrome Web Store Payments were deprecated in 2020-2021, so you bring your own Stripe/ExtensionPay/Paddle/Lemon Squeezy

0% to Google (one-time $5 developer registration); payment processor fees only

Automated plus manual review, usually quick. Broad host permissions or remote code trigger longer reviews. Manifest V3 is required.

Store search is weak and dominated by install counts; Featured badges help. Most indie winners get traffic from SEO, Reddit/X, or by piggybacking a host site (ChatGPT, Poshmark, Gmail).

About 47.2M daily active users in 2025 (Statista estimate via DemandSage); 200,000+ paying organizations (2023)

2,600+ apps and integrations, including about 350 AI-enabled apps (Salesforce, Feb 2026; Slack newsletter, Jun 2026)

No. Developers bill on their own platform; Abot used Paddle, for example.

None (no marketplace billing)

Manual Marketplace review covering security, scopes, multi-workspace support and support readiness. Since May 2025, commercially distributed apps that aren't listed are limited to 1 request per minute on conversations.history and conversations.replies, which in practice pushes commercial apps into a Marketplace listing.

Marketplace categories and search inside Slack. Indie founders report that most early traction came from external channels such as Hacker News; KarmaBot gets most of its traffic from the Slack and Teams marketplaces.

100,000+ companies (Pipedrive, Dec 2023)

400+ integrations (Dec 2023)

No built-in billing found. Listings must link to your own pricing page, so you bring your own Stripe

None found (commercial terms are in the Developer Partner Agreement)

Full manual test of the app; OAuth 2.0 required; demo video, test accounts, ToS and privacy policy; up to 21 business days. Approved apps are unlisted until you publish

Marketplace categories and search; 134,000+ users installed at least one app in Jan-Nov 2023

320M+ monthly active users (Microsoft, reported Dec 2023 via Windows Central; no newer official figure found)

2,000+ apps (Microsoft, 2023, via Neowin); now also an Agent catalog for Copilot agents

Optional. Link a transactable SaaS offer in Partner Center (subscriptions, free trials, in-app purchases, Microsoft license management) or bill yourself

3% on transactable SaaS offers (Microsoft commercial marketplace fee); 0% if self-billed

Teams store validation via Partner Center, plus SaaS offer certification if transactable. Publisher attestation/Microsoft 365 Certification is often expected by enterprise admins. No review-time figure found.

In-Teams app store with categories and ratings/reviews (added 2022). Admins gate installs in most enterprises, so bottom-up adoption is harder than on Slack.

80,000+ companies (Zendesk site); 58% of customers have installed at least one Marketplace app (2025-26)

1,500+ apps (1,800+ including partners and integrations) (Zendesk blog, 2025-26)

Yes. Paid apps are billed through Stripe Connect via Zendesk's Stripe app, as one-time or monthly charges per account or per agent, with trials of 1-90 days. Stripe Tax has been automatic since Dec 2025.

Marketplace submission review. Stricter security requirements arrived in 2026 (Global OAuth, data disclosure); about 700 apps are fully compliant, and 50+ complete review each week (Apr 2026).

In-admin Marketplace with search and categories; installs are tied to 75% of Zendesk ARR.

~240+ curated Mac/iOS apps (estimate; 61 at launch Jan 2017)

Yes: subscription bundle ($9.99/mo base); Setapp bills users and pays developers monthly by usage.

70% of each user's fee goes to developers of apps that user opened, split by price-tier multiplier (not by usage time); +20% partner share if you referred the user.

Curated: application and quality review; Setapp chooses which apps it accepts; must integrate Setapp framework.

Editorial curation, collections, in-app search; small catalog means each app gets visibility.

146,271 products tracked (InsightRaider snapshot, Oct 2026)

Yes. Gumroad is merchant of record since Jan 1, 2025 and handles tax/VAT; supports one-time and memberships

Direct sales 10% + $0.50 (5% + $0.50 above $20k/mo); Discover-sourced sales flat 30% (Dodo Payments, 2026)

No app review; anyone can list

Discover search and category browse; 30% fee applies only to new Discover customers

200M+ MAU (reported in IPO coverage, Jan 2026)

Yes: native Premium Apps SKUs - user or guild subscriptions, durable and consumable one-time purchases; storefront in App Directory.

Discord takes 15% on the first $1M of app revenue (net of taxes/processing), previously 30% (from June 6, 2024).

Monetization requires enabling via developer portal and meeting Premium Apps support requirements; initially available in US, UK, EU.

App Directory search/categories plus word-of-mouth between servers; virality via server invites.

~1.5M entrepreneurs / email list; ~1M monthly site visits (ppc.land, Feb 2026)

2,000+ products (Oct 2021)

Yes: AppSumo sells lifetime-deal codes and pays out after refund window.

AppSumo keeps ~65-80% (founder report ~70%, Dec 2024); 60-day refund window.

Application and negotiation; Select program exclusive; weeks.

Email blasts and site featuring drive a launch spike.

150,000+ Salesforce customers (Salesforce's own claim, undated, via ExpandedRamblings); 91% of customers use at least one AppExchange app (Salesforce, Feb 2026)

6,233 apps from 3,668 developers (Dec 2025, up from 5,661 in Dec 2024); Salesforce cites 9,000+ apps and expert listings and 14M+ installs (Feb 2026)

Optional AppExchange Checkout exists, but most ISVs invoice customers directly; Salesforce takes a revenue share on paid-app sales either way

ISVforce: 15% of sales, falling to 10% above a threshold for new businesses; OEM Embedded: 25% (15% above $20M) (Magicfuse, updated Jul 2026)

Mandatory security review for paid apps: $2,700 in the first year, then $300 a year (free apps exempt) (Magicfuse 2025/26). The review is known to be strict and multi-week. You must join the partner program and package the app as a managed package.

Search plus categories and reviews. Reviews are thin: 50.65% of apps have zero reviews (Dec 2025). Most sales come through the Salesforce admin and consultant ecosystem and outbound selling, not organic browsing.

1B+ MAU (Pavel Durov, March 2025)

Mini apps: 100M+ MAU for Web3 mini apps (Sept 2026); count of apps not found

Yes: Telegram Stars required for digital goods; in-app checkout; Stars withdrawable to TON via Fragment after 21-day hold.

Net ~70% to developer after store/Telegram fees (estimate; ~$0.014 net per 1-Star at ~$0.02/Star)

Lightweight: create bot via BotFather; no store review; optional listing in Mini App store/catalogs.

Mini App store, bot search, referral/affiliate programs (15-25% commissions), channel promotion; dominated by tap-to-earn games and crypto.

90M+ Creative Freemium MAU led by Express (2026); 850M+ combined Acrobat and Express MAU (Adobe filings via fueler)

null (no add-on count found)

No. Paid upgrades must use an external processor, and the add-on must tell users 'You'll need to pay to upgrade outside of Adobe'

0% (bring your own Stripe/PayPal/LemonSqueezy)

Adobe review against listing and monetization guidelines; Adobe runs developer funding programs for priority categories

Express add-ons panel with trending/featured lists; Adobe Exchange for Photoshop/Premiere (UXP/CEP) plugins

~100M Intuit customers across all products (Intuit FY2025 results, Aug 21, 2025); QuickBooks Online-specific subscriber count not found. Online Ecosystem revenue $8.3B FY2025

~750+ apps (estimate, OYN research report, Feb 2026)

Not documented on listing pages; developers bill customers themselves (no marketplace billing found)

No revenue share found, but Intuit App Partner Program (Jul 28, 2025) charges for API usage: Builder $0 (500k CorePlus data-out calls/mo, then blocked), Silver $300/mo, Gold $1,700/mo, Platinum $4,500/mo; data-in (Core) calls free; full variable fees from Nov 1, 2025

Three-part review (technical, security, marketing) plus ~40-minute security questionnaire for production access; annual security review by Intuit's external vendor for listed apps or apps >500 connections, medium+ findings fixed within 2 weeks or removal. First-review duration not stated

QuickBooks App Store plus the in-product Apps tab (US, UK, CA, IN, AU); accountants using QuickBooks Online Accountant can recommend apps to clients when Intuit SSO is implemented

~286M Edge users (May 2023, via MSPowerUser; no newer official count found); ~10.75% desktop share (Jul 2023)

~28,741 active extensions, +21.6% YoY (Exstats via Konabayev, Mar 2026). 5.65% have >10K users vs 2.63% on Chrome

None in store; bring your own billing (same Chromium extension, so ExtensionPay/Stripe work)

0%; free developer registration via Partner Center

Manual and automated review. Reviews slowed under a surge of AI/'vibe-coded' submissions, and Microsoft added automated checks to speed them up (Feb 2025 expedited process; Sept 2026 update). No official time figure.

Smaller store with less noise. Featured badges are evaluated on 60+ quality signals and refreshed every 15 days (Sept 2026). Edge also installs from the Chrome Web Store, which splits traffic.

~300,000 customers and 1,300+ Certified Partners (Webflow press release, Oct 15, 2024)

100+ at launch (Fall 2023); 300+ apps (Webflow update, date ~2024-2025)

No marketplace billing found in docs: guidelines only require transparent pricing; developers bill users themselves (e.g., Stripe)

null for apps (none documented). Templates: creators get 80%

Manual review of safety/legal, technical performance, design/usability and branding; Webflow 'aims to send a decision within 10 business days'; review stops at first blocking issue

Apps marketplace with categories; apps install directly into sites and appear in the Designer. Partner directory described as 'oversaturated'. Webflow publishes launch-strategy guidance for apps

5M+ businesses on Stripe directly or via platforms; $1.9T total volume in 2025 (Stripe annual letter, Feb 24, 2026)

125 apps (Mar 11, 2024; launched with 50 in May 2022). Newer count null

No: Stripe states 'we don't support charging for your Stripe app from within Stripe directly'; developers run their own billing (typically Stripe Checkout) and link accounts

None found (bring-your-own Stripe billing at normal Stripe fees)

Review/testing before listing: security, Stripe UI patterns, error handling, Dashboard performance; time null

Curated app collections in the Dashboard and Marketplace by company size and Stripe product; embedded app components for Connect platforms

No. Developers charge off-platform and note that in the listing.

None (no billing)

Extensions built with the Blocks SDK go through a marketplace submission review. No fees or timelines were found.

Extensions are found from inside bases. Data Fetcher reported a few new users a day from an early marketplace listing (2022).

No. Asana's developer docs mention no billing support, so developers bring their own.

None

Submit for review from the developer console with a pre-flight checklist (icon, OAuth, privacy policy, support URL). Asana aims for a first response within a week; apps using app components get extra security and QA review.

The App Gallery and directory, plus app components that appear inside tasks (widgets, actions, modal forms).

50M+ monthly active developers across Visual Studio + VS Code combined (Microsoft, May 2025)

100,000+ VS Code extensions (Microsoft milestone coverage, May 2025)

No native billing: no Buy button and no API to check payment (dodopayments guide). Manifest only supports a 'Trial'/'Free' pricing label. Sellers ship free and gate Pro features with license keys sold via Stripe/Lemon Squeezy/Polar/Dodo.

0% to Microsoft (no rails); you pay your own processor/MoR fees (~3-8%). A third-party guide's claim of a 5% Microsoft cut is unverified and conflicts with other sources.

Self-serve publish via vsce with automated scanning; no paid security review; minutes to hours.

In-editor search sorted by installs/ratings; heavily skewed to incumbents; little featuring. Most paid conversions depend on external marketing.

~500,000 customers (make.com About page, accessed Nov 2026)

3,000-3,500+ apps (make.com About); 1,800+ per AutomationAtlas (Mar 2026)

No billing mechanism. For community apps, partners must build their own charging system

Partners keep 100%; Make takes no cut 'at this time'

Community apps need a signed Make partner agreement and must connect a real third-party service not already in Make or on Make's roadmap. Business review only, 2-3 business days. Public verified apps go through a multi-stage app review

Integrations directory search; community apps are invite-only installs inside the partner's org, so discovery is weak

2,345 launches in Q2 2026 (~26/day estimate) vs 1,508 in Q2 2025; ~47% tagged AI (Product Hunt, Q2 2026)

None; launch channel only

Free to launch

Anyone can launch; featuring is curated (third-party guides say only ~10% get featured after 2025 algorithm changes, unverified)

Daily leaderboard, featured homepage, newsletter; spike lasts about one day

Yes. Apple handles billing via App Store (paid upfront, IAP, subscriptions); Safari extensions ship inside a native app wrapper

15% under the App Store Small Business Program (<$1M/yr proceeds; Apple, Nov 2020), else 30%; $99/yr Apple Developer Program

Full App Store review. Needs Xcode, a Mac, and packaging a web extension inside a macOS/iOS app. Developers describe the tooling and docs as painful; China AI rules can block review there (rxliuli, Aug 2025).

Poor. Extensions are mixed into the App Store with a small Safari extensions editorial collection; indie Safari devs rely on sponsorships (e.g. StopTheMadness Pro sponsoring Six Colors/Pixel Envy).

300M+ users of the platform (Wix claim, 2026, via Style Factory); 265M (2025). Premium subscriber count not disclosed

~1,980 apps and plugins (Wix app market page via Style Factory, undated): 700+ ecommerce, 490+ marketing, ~252 design

Yes, optional Wix billing: Wix collects, applies tax, handles chargebacks; monthly payouts once $200 minimum reached (paid ~2 months after the revenue month). External billing also possible

Wix keeps 20%, developer 80%, calculated after a 2.5% transaction fee and sales tax; 100% to developer for first 12 months on the platform

App review via Wix Dev Center; no paid security audit found; review time null

In-editor App Market with categories and search; Wix Studio agencies can recommend/install apps. Ranking quality data null

3.4M+ businesses (Sacra, undated)

~8,000-9,000 app integrations (Sacra undated; Zapier platform page says 9,000)

None. Zapier lists integrations for your own SaaS; you bill on your own (Stripe etc.)

Not applicable: no marketplace sales

Public listing only for the API owner or a contractor it hires (publishing reqs 3.1, 7.2); app must be fully launched, not beta; tests and a test account required; no review time stated

App Directory search plus partner tiers (Bronze-Platinum); Silver+ gets a featured slot once a year and newsletter/blog spots; exiting Beta needs embed signups and active users (40 for early Silver, 300 for Gold, 2,500 for Platinum)

4.7M apps built on Bubble (Contrary Research, Aug 2025); user count not found

6,500+ plugins and integrations (Contrary Research, Aug 2025)

Yes. Bubble sells plugins and templates (one-time or subscription) and pays out via Stripe Connect or PayPal

Bubble keeps 25%, seller gets 75% (Marketplace Policies)

Moderated. Plugins need a public demo Bubble app showing every feature, with no console errors or exposed keys. Switching free to paid needs a new listing, and installs/reviews don't carry over

Marketplace search inside the Bubble editor; ratings reset on price changes

~41,221 live stores (Store Leads, Jul 2025); 130,000+ merchants historically (via Red Stag, 2025). Company rebranded as Commerce (commerce.com)

1,234 listings from 888 ISV partners (appmarketplace.com, Oct 25, 2025)

Optional 'Unified Billing' (Commerce invoices and collects from merchants, remits to partners); developers may still bill directly

Conflicting: Shopifreaks (Mar 2025) reports BigCommerce takes no cut and no listing fee (sells sponsored placements); Commerce partner agreement (rev. Sep 1, 2025) references a general 20% revenue share on public apps under the legacy program and a $5,000/yr minimum for payments apps

Technology partner application + app review; time null

Marketplace categories plus paid sponsorships and 'preferred' placements

No official Claude MAU; 300k+ business customers (Anthropic, Sept 2025); 43.5% of US businesses on Ramp paid Anthropic (Jul 2026)

2,000+ connectors and plugins in Claude Marketplace (Sept 2026); 17,000+ indexed MCP servers ecosystem-wide (mid-2026 estimate)

No per-developer billing in Claude directory for indie connectors; enterprise 'Agents and products' category lets customers apply Anthropic committed spend to listed vendors (large partners). Indie MCP servers bring their own Stripe/Polar; only ~3-6% of MCP servers show pricing (estimate). Apify offers pay-per-call rails.

N/A for indies (bring your own Stripe); Apify/others take platform cuts.

Anyone on a paid Claude plan can submit; automated scan then listed as 'Community'; 'Verified' tier tested by Anthropic; local MCPB servers must be packaged as plugins. Smithery/Glama are self-serve.

Claude directory search with Verified/Community tiers; Smithery/Glama listings; agents choose tools with weak quality signals.

30M+ paid Microsoft 365 Copilot seats (Microsoft FY26 Q4, Jul 2026); ~400M M365 users (fourweekmba, 2026)

No count published; Agent 365 has ~40M agents registered across tens of thousands of companies (Microsoft, Jul 2026), most of them internal

No consumer-style checkout found in the Agent Store. Agents are submitted via Partner Center; paid agents rely on your own licensing or Microsoft commercial marketplace offers. Agents using company data are metered via Copilot Studio credits ($200 per 25k credits/mo)

Not confirmed for M365. One report says Microsoft's Windows Agent Store (Build 2026) gives developers 85% (fourweekmba, unverified)

Partner Center submission and Microsoft 365 app certification/validation; enterprise admins must enable agents for their tenant

Agent Store inside Copilot (Agents > All agents), curated catalogue of Microsoft, verified third-party and colleague agents; admin gating limits organic installs

100M+ users (Notion, Aug 2024)

Templates: yes, Notion is merchant of record via Stripe, but only for creators approved from a waitlist. Integrations: no billing, so you bring your own.

Templates: 8% + $0.40 per sale, plus 1% for non-US payouts; payouts every two weeks after a 14-day hold. Integrations: none.

Paid template selling requires a waitlist application (review can take months), Stripe onboarding and review of each template. The integration gallery has its own review.

Notion Marketplace search and categories; creators also rely heavily on social media, SEO and Gumroad.

~4.9M subscribers (Xero FY26 results, via FNArena, May 20, 2026); 4.6M at H1 FY26 (Nov 2025)

~1,000+ apps (estimate, OYN research report, Feb 2026)

Being retired: Xero App Store Subscriptions billing ended - apps had to migrate billing by Jul 1, 2026; developers now bill customers themselves

Old model: 15% of app revenue sold via the App Store (retired). From Mar 2, 2026: API tiers (AUD/mo) - Starter free (5 connections), Core $35 (50 connections, 10 GB egress), Plus $245 (1,000), Advanced $1,445 (10,000), Enterprise on application; egress overage $2.40/GB

App Certification required for Plus tier and above; Advanced/Enterprise also need initial and annual Security Assessment. Starter/Core have no certification prerequisite (so likely no App Store listing benefits)

App Store with categories/collections and reviews; strong accountant/advisor recommendation channel

60M-70M+ users (Miro developer docs, undated, likely 2024-25)

No native monetization. Developers use Stripe or Salable, both of which Miro documents.

None (no billing)

Marketplace review required before listing; no fees found.

The in-app marketplace has categories such as 'paid with free trial', 'new apps' and 'Miro paid plan'.

247 Power-Ups at the end of 2021, with about 4 new ones a month (Blue Cat Reports, Jan 2022)

No. Atlassian provides no payment mechanism for Power-Ups; developers handle payments and licensing themselves (Atlassian developer community, Nov 2021).

None

Power-Up directory submission review by Trello

In-board Power-Up directory. Top third-party Power-Ups reached 100K+ board installs (Planyway 150K+, 2021), but the directory doesn't show prices.

1B+ Gemini app MAU (Google, Aug 2026)

50+ connected apps in Gemini (Oct 2026); Gems can be shared (since Sep 2025) but there is no public Gem store

None for Gems or Connected Apps (no monetization mentioned). Gemini Enterprise agents can be sold via Google Cloud Marketplace (A2A agent-as-a-service, procurement APIs)

Gems/Connected Apps: null. Google Cloud Marketplace fees for agents not stated in the sources

Connected Apps Platform: US-only public preview with a waitlist (Oct 28, 2026); MCP server + Google Connected Console submission. Cloud Marketplace agents: A2A Agent Card, OAuth, Google functional/security/pricing review

Connected apps are invoked by Gemini/Search intent; Gems are shared via link only; Enterprise agents via the admin agent gallery

4,363 customers paying more than $100K a year (Oct 2025, Zoom Q3 FY26); total user figure not found

About 2,559 apps (Mar 2025, Partnerfleet); 3,125 companies listed (Bloomberry, Mar 2026). There were 1,000+ apps and 6M+ installs in Feb 2021.

Yes. Zoom's own app monetization processes payments and collects sales tax.

15% of gross sales excluding tax. Restrictions: US developers only, USD only, a free plan is required, and the minimum paid price is $0.99.

Zoom reviews every published app. No review timelines or fees were found.

Homepage sections (Conversational AI, Essential Apps, App of the Month, New), categories and filters. Search matches only title keywords (Partnerfleet, 2025).

265M+ monthly active users and 31M+ paid users (2025, TechCrunch Feb 2026)

300+ apps used more than 1B times (Sep 2024)

No general billing rail. External payment links are allowed. The invite-style Premium Apps Program pays developers from Canva's $50M innovation fund based on usage, and its status in 2026 is unclear (possibly paused).

Not applicable. Premium Apps earn usage-based payouts from the fund; App Adoption Awards ($900K to 100 developers across 228 apps over 3 years) end June 1, 2026.

Canva reviews all apps against its design guidelines; the review is reported to be fairly strict.

Strong. Since 2024, apps appear inside the Text, Elements and Photo Editor tabs and in Docs, not just a separate apps tab.

3.5B+ Android users (litslink, undated figure)

3.9M+ apps (Statista via litslink, Jan 2026); ~2,100 new apps/day in 2026 (Testers Community)

Yes: Play Billing; alternative billing allowed in US/UK/EEA from June 30, 2026 (Epic settlement).

Subscriptions: 10% service fee + 5% billing fee = ~15% effective (from June 30, 2026 in US/UK/EEA); IAP 15% on first $1M, 20-30% above.

$25 one-time fee; new personal accounts need 12 testers for 14 days before production (~3 weeks gate); review up to 7 days.

Play search and charts; 964/1000 apps released in 2026 have no rating; 84.5% of 2026 apps under 1k installs.

'Hundreds of thousands' of Mac users (Raycast Series B announcement, Sept 2024); Windows public beta Nov 2025, iOS 2025

1,500+ community extensions (aiproductivity.ai, 2026; other sources say 'thousands', estimate)

None for extension authors: store extensions are free and open source in the raycast/extensions repo; Raycast monetizes only its own Pro/AI plans. Authors monetize by connecting to their own paid service.

N/A (no paid extensions)

Pull request to the public extensions repo; community managers review FIFO, first contact within ~a week; rejected if it duplicates existing or native features.

In-app store search and popularity; per-extension install counts public (e.g. Linear ~203k).

null (no official Galaxy Store MAU found)

null

Yes, Samsung IAP

80/20 for paid apps, games, themes and items; 85/15 for subscriptions (effective May 15, 2025)

Samsung Seller Portal review; separate themes/watch-face designer program

Preinstalled on Galaxy devices; top charts dominated by Samsung, games, themes and watch faces

30,000+ companies (Salesforce press release, Jun 2026); Intercom renamed Fin and is being acquired by Salesforce for ~$3.6B

100+ at launch (2017); current count not found

None. Intercom said monetization was not on its roadmap; bring your own billing

Not applicable

App Store search and categories; Intercom planned smarter search and recommendations

Firefox desktop share fell from 5.88% (Jun 2025) to 3.79% (May 2026) per Statcounter (via PiunikaWeb). Mozilla's dashboard shows MAU roughly stable, but no figure was retrieved

~83,465 active extensions, +74% YoY (Exstats via Konabayev, Mar 2026). 34% have 0 users; only 0.69% exceed 10K daily users

None. AMO doesn't sell extensions; Mozilla points developers to external payments, subscriptions or donations

0%

Automated signing plus possible manual review; source code submission required for minified/bundled code. Mozilla piloted a paid 'Promoted Add-ons' review/promotion program in 2020 and later dropped it.

Small store; 'Recommended' badge program drives most visibility. Users are privacy/tech-savvy and less inclined to pay.

~11M monthly visits to poe.com (Mar 2026, via plisio review); no official MAU

1M+ user-built bots plus 100+ official models (plisio, 2026)

Yes. Poe handles billing; creators set a per-message price paid from users' compute points, and Poe pays creators in dollars monthly (Stripe, 23 countries, $10 minimum)

Per-message price set by the creator, plus a referral payout. The original program paid up to $20 per subscriber referred (TechCrunch, Apr 2024); a 2026 review says 100% of the first monthly payment and 50% of the first annual payment

Low friction: prompt bots or server bots (your own API) published instantly; no formal security review found

In-app explore/search of bots; huge long tail; top earners concentrated