Learn · clone · improve · release

Micro-app field notes

Open the Playbook →Marketplaces →

What founders of small, profitable apps say about how they found the idea, built it, priced it and got customers. Every video is pulled into the same format, so the patterns jump out.

1videos
11apps
16tactics
11tools

Case files

Newest first. Open one for the full story, apps, playbook and our ideas.

Every app, side by side

All apps from all videos. Sort by revenue or by how good a clone target it is.

Click a column heading to sort
AppCategoryPlatformMRRInstalls / usersRating ModelAcquisitionCloneDifficultyFrom
MMagicSlidesTurns a document, PDF, or YouTube video into an editable presentation, exportable to PPTXProductivity / AI presentationsweb, google-workspace-addon$10k1M4.7/5freemium, subscription, servicesYouTube (own channel per app), Google Workspace Marketplace, Instagram ReelsmediummediumSanskar Tiwari
SSheetAIUse AI functions inside Google SheetsProductivity / AI spreadsheetgoogle-workspace-addon$388201k3.9/5freemium, subscription, usage-basedYouTube (own channel per app), Google Workspace MarketplacemediumlowSanskar Tiwari
SSlackNotifyGoogle Forms add-on that posts form responses to SlackProductivity / integrationsgoogle-workspace-addon$29773ksubscriptionhighlowSanskar Tiwari
BBlurWebChrome extension that hides sensitive info on screen in one clickPrivacy / screen sharingchrome-extension$22010k4.0/5one-time, subscription, lifetime dealChrome Web StorehighlowSanskar Tiwari
MMagicSlides mobileiOS and Android version of MagicSlidesProductivity / AI presentationsios, android$18010k5.0/5subscriptionApp Store searchlowlowSanskar Tiwari
AAsk VideoPaste a YouTube URL and chat with the videoAI / videoweb$145–3.4/5freemium, subscription, lifetime dealmediumlowSanskar Tiwari
MMagicFormAI add-on for Google FormsProductivity / formsgoogle-workspace-addon$143106k3.9/5freemium, subscriptionYouTube (own channel per app), Google Workspace MarketplacehighlowSanskar Tiwari
BBlurScreenHide anything on your screen (sibling of BlurWeb)Privacy / screen sharingdesktop$118–one-time, subscriptionmediumlowSanskar Tiwari
TTalking PDFChat with a PDF (name as heard in the auto-transcript)AI / documentsweb––subscriptionlowlowSanskar Tiwari
SSendSimpleGoogle Sheets add-on that sends emails from your Gmail to addresses in a sheetEmail / mail mergegoogle-workspace-addon–4k4.1/5lifetime deal, subscriptionGoogle Workspace MarketplacemediumlowSanskar Tiwari
MMagicChatTrain ChatGPT on your data and add it to your websiteAI / chatbotsweb––subscriptionlowmediumSanskar Tiwari

Patterns so far

Counted across every app and video. These get more telling as videos are added.

How they get customers

Google Workspace Marketplace4
YouTube (own channel per app)3
Instagram Reels1
Chrome Web Store1
App Store search1

How they charge

subscription11
freemium4
lifetime deal3
one-time2
services1
usage-based1

Categories

Productivity5
AI3
Privacy2
Email1

Tools mentioned

Next.js1
Supabase1
Cloudflare1
Resend1
Google Apps Script1
Claude1
TrustMRR1
AppSumo1
Stripe1
Instagram Edits1
Vibe-coding tool (any)1

The combined playbook

Every tactic from every video, grouped by stage.

idea5 · Where ideas come from

Mine revenue databases

Browse TrustMRR (transcribed as 'Trust Matter app') to see real revenue numbers of small products and spot proven niches.

from Sanskar Tiwari

Curate your X/Twitter feed

Like the right posts and follow the right builders so the feed becomes a stream of ideas.

from Sanskar Tiwari

Solve your own problem, for payers

Only if people with your problem can and will pay. If nobody pays, you're targeting the wrong people or the wrong problem.

from Sanskar Tiwari

Adjacent-platform expansion

After an add-on works on one Google Workspace app, build the same idea for the next one (Sheets, then Slides, then Forms).

from Sanskar Tiwari

Bet on uncrowded platforms

His Instagram post: one Google Workspace app opened a whole platform; he launched 7-8 products there and one hit a million users. Find a platform nobody is crowding, build with Claude, ship.

from Sanskar Tiwari
validation2 · Proving demand before building

Buy button before product

Spend 5 minutes on a vibe-coded landing page offering a pre-order with delivery in 10 to 30 days. Start building only when the first sale arrives.

from Sanskar Tiwari

Kill what isn't selling

His biggest mistake was a year on one product nobody wanted. Iterate across ideas instead of polishing one.

from Sanskar Tiwari
build3 · How it gets made

Ride a platform

Ship as a Chrome extension or Google Workspace add-on to get distribution and trust instead of building from scratch.

from Sanskar Tiwari

One feature per app

Each app does exactly one thing. Customers come for one thing, and you can't build everything when starting.

from Sanskar Tiwari

Learn your build speed

Knowing how long an app takes to build (from earlier products) lets you pick ideas you can actually ship.

from Sanskar Tiwari
launch2 · First users and first sales

Niche Facebook groups

First sale came from finding a Facebook group full of the exact target audience.

from Sanskar Tiwari

AppSumo lifetime deals

Launch on AppSumo; two LTD launches each earned a month's salary within two days, and AppSumo totals $85k+.

from Sanskar Tiwari
growth3 · Getting more customers

One YouTube channel per product

Separate channels keep each audience focused. Search-friendly demo videos keep selling for years (SheetAI hit $2k+ MRR this way).

from Sanskar Tiwari

10 Instagram videos in an hour

Hold the phone, say what the app does, add title and captions in the Instagram Edits app, post. Repeat 10 times and see what lands.

from Sanskar Tiwari

Build in public from day one

He started by posting sign-in/sign-up UI designs on GitHub as 'the Indian app guy', which got feedback and an audience before any product.

from Sanskar Tiwari
monetization1 · Charging for it

Put more buy buttons on the internet

Count your buy buttons. Zero means zero income; more products with a price means more chances to earn.

from Sanskar Tiwari